Chandan Kumar

Consultant — Digital Marketing · Founder, Global Info Edge

Chandan Kumar is the founder of Global Info Edge and a performance-marketing specialist with over 15 years in digital marketing. He has managed significant ad spend across Google and Meta for D2C, healthcare, real estate and local businesses, and consults with Narendra Infotech on growth.

His focus is the whole path to conversion — not just the ad account. From offer and audience to landing pages, tracking and automated follow-up, he builds acquisition systems where every pound of spend works harder at each stage.

He writes here about what's actually working in paid acquisition, conversion and brand-led growth — drawn from live client accounts, not theory.

Areas of expertise

Google AdsMeta AdsPerformance MarketingConversion OptimisationBrand StrategyGrowth Systems

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Written by Chandan

9 articles

Web6 min read

Why a 1-second delay is costing you customers

Site speed isn't a vanity metric — it's revenue. Here's how Core Web Vitals directly affect your conversion rate, and why slow pages punish paid traffic twice.

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Branding6 min read

7 signs it's time to rebrand

A rebrand is a big, expensive move. These are the seven signals that tell you it's genuinely overdue — and the tempting reasons that don't justify one.

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Marketing7 min read

Turning growth from guesswork into a system

Why the brands that win treat marketing as an engineered system — not a series of hopeful bets — and the six parts you need to build one for yourself.

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Paid Search6 min read

The first 90 days of a Google Ads account

Most new Google Ads accounts waste their first three months learning lessons you can skip. Here's the structure I use to compress that curve.

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Conversion6 min read

It's not your ad — it's your landing page

When campaigns underperform, everyone blames the ads. Nine times out of ten the real leak is the page you send people to.

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Paid Social6 min read

Meta Ads in 2026: creative is the new targeting

Meta's algorithm now does the targeting for you. The lever that actually decides results is your creative — here's how to treat it like one.

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Growth6 min read

Stop optimising for clicks — optimise for lifetime value

Bidding to the cheapest click wins you the wrong customers. Optimise for lifetime value and the whole account changes shape.

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Growth6 min read

The follow-up gap: where most of your leads quietly die

You pay good money to generate leads, then let them go cold in silence. Closing the follow-up gap is the cheapest growth in marketing.

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Brand6 min read

Brand and performance aren't enemies

Brand builds demand; performance captures it. Treating them as rivals is why so much marketing quietly plateaus.

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