D2C / E-Commerce · Lumora
From £0 to £475K in 12 months for a D2C brand
A new headless store plus full-funnel performance marketing took a skincare startup from launch to £475K annual revenue in a year.
£475K
Year-1 revenue
2.4x
Conversion uplift
4.2x
Blended ROAS
The challenge
Lumora had a great product but no brand, a slow template store, and no idea how to acquire customers profitably.
Our approach
- 1
Created a distinctive brand identity and packaging system.
- 2
Built a headless Next.js storefront loading in under 2 seconds.
- 3
Launched full-funnel Meta and Google campaigns with server-side tracking.
- 4
Added email and abandoned-cart automation to lift repeat purchases.
The outcome
Lumora hit £475K in year-one revenue at a 4.2x blended ROAS, with a brand customers recognise and recommend.
“They built the brand, the store and the growth engine. We just had to keep up with the orders.”
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